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Scale What
Matters.

The creative growth engine
of the Wider ecosystem.

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Strategymarket clarity
Creativebrand systems
AI Productioncontent velocity
Growthdigital performance
Our Position

Wider is the ecosystem.
Wider Scale is how brands move through it.

Strategy, creative, production and performance — connected as one growth system.

Recommended First Step

Start with a Brand Growth Audit.

We review your brand, content, digital presence and growth blockers — then recommend the clearest path forward before any larger agency scope begins.

Request Audit
What Is Wider Scale?

A full-service agency system for brands ready to scale.

We connect strategy, creative direction, production, AI workflows, digital experience and performance thinking into one operating system.

Wider Scale
Strategy
Creative
Production
Digital
Growth
Who We Help
New BrandsLaunch professionally
Growing CompaniesBuild consistent output
E-commerceConvert with better assets
GCC-facing TeamsCommunicate regionally
FoundersGet one growth partner
Selected Portfolio Work
Discuss a Project
Aura Fragrances — Visual Database
Luxury / Fragrance 2025
Aura Fragrances — Visual Database

A complete visual system for fragrance product photography, website assets, marketplace listings, and premium campaign-ready brand communication.

FragranceProduct VisualsE-Commerce
Fragrance · Product Visuals · E-Commerce
125 AI Video Ads — Fragrance Campaign
AI / Motion 2025
125 AI Video Ads — Fragrance Campaign

A scalable AI-assisted production pipeline delivering one ad per SKU, adapted for paid media, short-form content, and fast product testing.

AI VideoPaid AdsScale
AI Video · Paid Ads · Scale
MOTUL — Brand & Social Campaign
Automotive 2024–25
MOTUL — Brand & Social Campaign

Integrated automotive campaign direction across social, print, POS, banners, vouchers, brochures, and market-facing promotional assets.

AutomotiveCampaignSocial
Automotive · Campaign · Social
Maldini Car Care — Visual Identity
Automotive 2024
Maldini Car Care — Visual Identity

Identity and packaging direction for a car-care brand, designed for shelf clarity, trust, and market recognition.

IdentityPackagingCar Care
Identity · Packaging · Car Care
METROL Oil — Visual Identity
Automotive 2024
METROL Oil — Visual Identity

Automotive oil identity and product communication system built for recognition across packaging, sales material, and campaign touchpoints.

Oil BrandIdentityPackaging
Oil Brand · Identity · Packaging
M-LINE — Visual Identity & 3D Products
Automotive / Product 2024
M-LINE — Visual Identity & 3D Products

Brand identity and 3D product presentation for automotive service equipment, connecting technical products with polished visual communication.

3D ProductsIdentityAutomotive
3D Products · Identity · Automotive
1Trolley — Website Design
UI / UX 2023
1Trolley — Website Design

Website direction and UI design presenting the ecosystem, user value, and digital product experience with a clean conversion-focused structure.

UI/UXWeb DesignDigital
UI/UX · Web Design · Digital
Flock — Website & App Direction
UI / UX 2023
Flock — Website & App Direction

Website and app visual direction for a delivery concept, balancing strong color identity with product-focused layouts and digital clarity.

AppWebIdentity
App · Web · Identity
Saudi Ministry Campaigns
Government / GCC 2023–25
Saudi Ministry Campaigns

High-visibility campaign communication and culturally aligned assets for Saudi ministries, government entities, and GCC public-sector work.

GovernmentGCCCampaigns
Government · GCC · Campaigns
Service Architecture
See Entry Offers
Wider
Scale
Selected module Strategy

Hover or tap a module to see how each capability connects to growth.

Wider Ecosystem Layer
Visit Wider
01

Community

Audience, access and ecosystem credibility that connect people, brands and opportunities.

02

Hub

Business services, partnerships and infrastructure that support companies and teams.

03

Network

Talent, operators and specialists that can help scale delivery and capability.

04

Scale

The agency layer that turns the ecosystem into brand strategy, content, campaigns and growth.

AI Production Engine

More creative output. Less production drag.

AI-assisted production helps Wider Scale create product videos, visual concepts, content variations and paid-media assets faster — while keeping brand control and creative direction at the center.

125+AI Video Ads 48hFirst Concepts 1×NAsset Variations
Four Environments
Build the System
01

Scale Strategy

Positioning, messaging, audience clarity, offer architecture and growth planning.

02

Scale Creative

Identity systems, campaign concepts, content direction, decks and brand communication.

03

Scale Production

Photography, film, motion, AI video, product content and high-output creative assets.

04

Scale Performance

Web, e-commerce, paid creative, landing pages, optimization and reporting systems.

Culture & Platforms
Plan Your Channels

Built for the places attention moves.

Strong brands need to survive the scroll, the feed, the pitch deck, the website, the marketplace and the paid ad. Wider Scale builds creative systems that adapt without losing consistency.

InstagramVisual systems
TikTokFast ideas
SnapchatGCC attention
YouTubeShorts / films
E-commerceConversion assets
WebLead systems
Paid MediaTesting loops
AI ContentProduction speed
The Scale System
Choose Your Path

A clear operating system for brand growth.

Every project connects strategy, creative direction, production, digital experience and performance thinking into one system — so the brand does not just look better, it moves better.

StrategyIdentityCampaignsAI ProductionDigitalPerformance
Wider Scale
StrategyPositioning
CreativeIdentity
ProductionAI / Film
GrowthDigital
Why Wider Scale
Request Audit

Powered by Wider

Ecosystem access and regional ambition.

Founder-led

Senior creative direction close to the work.

Strategy + execution

Thinking, making and launching together.

AI velocity

More concepts, variants and production speed.

MENA / GCC aware

Built for regional communication and growth.

Systems, not one-offs

Repeatable creative infrastructure.

How We Work
01DiagnoseAudit the challenge
02DefineClarify the direction
03BuildCreate the system
04LaunchMove to market
05OptimizeMeasure and improve
Deliverables Matrix
Send Brief
01Brand AuditDiagnosis
02Identity SystemBrand
03Campaign KVCreative
04Social TemplatesContent
05AI Video AdsProduction
06Landing PageDigital
07Company ProfileBusiness
08Pitch DeckSales
09Paid VariantsPerformance
10DashboardReporting
Ahmed Hamdy El Mazin
Founder-Led

Creative direction by Ahmed Hamdy El Mazin.

Dubai-based creative leader with 9+ years of experience across brand identity, integrated campaigns, product content, e-commerce creative, video, motion, photography and AI-assisted production.

Wider Scale brings that hands-on creative leadership into the Wider ecosystem as the agency layer for brands that need sharper thinking, stronger content and a practical system for growth.

Art DirectionBrand IdentityCampaignsAI ProductionGCC MarketE-commerce
Proof Dashboard

Founder-led experience, high-output production, and regional market understanding.

9+Years Creative Experience
30+Brands / Campaigns
125+AI Video Ads
MENAUAE · Egypt · GCC
Growth Signal

Creative systems that compound.

Brand, content and digital output become stronger when the system is clear, measured and repeated.

Entry Offers
Start a Scope
Launch

Brand Launch System

For startups, new products or companies entering the market professionally.

  • Positioning
  • Identity direction
  • Launch assets
  • Landing page direction
Discuss Launch →
Retainer

Monthly Creative Partner

Ongoing creative output, campaigns, content systems and production rhythm.

  • Content calendar
  • Social assets
  • Campaign support
  • Monthly reporting
Plan Monthly →
Sprint

AI Production Sprint

High-output product videos, creative concepts and content variations at speed.

  • AI video concepts
  • Product scenes
  • Paid variants
  • Motion outputs
Start Sprint →
Three Paths
Choose Your Path

Let’s Scale What Matters.

Send the brief. We’ll review your brand, content, digital presence and growth challenge — then recommend the clearest next move.

This form is Netlify-ready and also opens a prepared email if used locally.